A remarkable partnership: Republic Bank CPL and SAYTV look back on three years of success with the CPL Chat App
When the Republic Bank Caribbean Premier League decided to partner with SAYTV Technology three years ago, the plan was to enhance user engagement and bring fans closer to the sports by introducing the CPL Chat App. Since then expectations have been exceeded and the CPL Chat App has transformed the way cricket enthusiasts connect and engage with the sport they love.
Over the past three years, the CPL Chat App has become the heartbeat of cricket discussions amongst fans during the CPL season and a hub for connecting with cricket celebrities like Samuel Badree and Alex Jordan amongst many others.
The CPL Chat App offers a user-friendly interface coupled with engaging community features. Features such as quizzes, breakout rooms, loyalty badges and more have transformed the app into a hub of interactive cricket discussions. Moreover, the numerous sponsorship and advertising opportunities for CPL partners like Republic Bank facilitated conveying a consistent messaging of the title sponsorship across all platforms. With branded emojis, users enjoyed the direct interaction with the Republic Bank assets.
During CPL 2023, the CPL Chat App welcomed more than 5800 new users, with fans passionately contributing an average of 2000 messages per match. Even more impressively, users participated in more than 4100 quizzes and spent on average 26.5 minutes per session in the app. This cricket community's enthusiasm shows, with more than 65000 messages have been sent throughout the CPL 2023.
Reflecting on these extraordinary results, Martin Raithel, CEO of SAYTV, expressed his enthusiasm: "We're grateful for this partnership, witnessing its flourishing results in the cricketing community. It's been a fantastic journey, and we're excited for what's to come.
“As we look back on these three years of success, we eagerly anticipate the future of our partnership - one that continues to redefine the way cricket fans connect and celebrate their love for the sport.”
Chris Watson, CPL’s Head of Marketing, shared his thoughts, stating, "Together, we have created a vibrant and inclusive community for cricket enthusiasts to share their passion, knowledge, and excitement. SAYTV has been an amazing partner, and this collaboration has truly transformed the experience of cricket fans.”