The Hero Caribbean Premier League (CPL) has announced the tournament’s economic impact for St Kitts & Nevis. The 2019 event, which took place between 4 September and 12 October last year, created a total economic impact of US$22,397,411 in the country, an increase on last year’s excellent results.
This figure has been calculated using organiser spend, visitor spend and media value and was collated for the tournament by world-renowned researchers, YouGov Sport.
In addition to that economic impact figure the Hero CPL employed 244 staff in St Kitts & Nevis and filled 5,964 hotel rooms during the 2019 event, an increase of 17% on last year. In 2019 there were five matches played at Warner Park with the tournament once again focusing the eyes of the world on St Kitts & Nevis, and the CPL worked closely with the local tourism authority to ensure that the country was showcased around the world.
Speaking about the report from YouGov Sport the Hero CPL Chief Operating Officer, Pete Russell said: “We have had a long and successful association with St Kitts & Nevis and we are delighted that we once again delivered a significant positive economic impact in the country. The five matches at Warner Park were a huge success and we are already looking forward to being back there for the 2020 season.”