The Hero Caribbean Premier League (CPL) has announced the tournament’s economic impact for Barbados. The 2019 event, which took place between 4 September and 12 October last year, created a total economic impact of US$23,044,338 in the country, a 10% increase on the fantastic results that were achieved during the 2018 event.
This figure has been calculated using organiser spend, visitor spend and media value and was collated for the tournament by world-renowned researchers, YouGov Sport.
With the local team, the Barbados Tridents, going on to win the tournament there was huge amount of focus on the country and it’s cricketers and working closely with Visit Barbados the CPL worked very hard to ensure that this wonderful country was shown in the best possible light. With the worldwide television broadcast watched by more people than ever before the tournament made sure that Barbados was highlighted as a wonderful place to visit.
Speaking about the report from YouGov Sport the Hero CPL Chief Operating Officer, Pete Russell said: “It was an excellent year for Barbados, both on and off the field, and it is fantastic to have these great results to share. Cricket is so synonymous with Barbados and we always enjoy visiting this beautiful island. That we can also say that we are making a positive impact on the country makes everyone involved with Hero CPL very happy indeed.”