For the second tournament in a row, Lifebuoy, the world’s number one selling antibacterial soap, has partnered with the Hero CPL T20 Caribbean Premier League for the 2021 season, as the official Hygiene sponsor. The partnership has been actively contributing to Lifebuoy’s commitment to improve the hand hygiene habits of communities around the world and has already reached over 1 billion people.
Lifebuoy has been working with the players and the staff by providing them with Lifebuoy packs that include hand hygiene products for personal usage. The brand has also created content to help them champion the cause for better health through hygiene, and thereby aid in inspiring their fans to take care of their own hygiene in our world today. Lifebuoy handwashing stations have also been placed at stadium dugouts to facilitate frequent handwashing and to help provide the players and support staff with germ protection, throughout the games.
“Lifebuoy is extremely proud to be a partner of the 2021 Hero CPL T20 for a second consecutive year. This tournament delivers a world-class cricket league to fans around the world and embodies the true unity and passion of the Caribbean people. Lifebuoy continues to strengthen its connection and commitment to Caribbean Consumers and support them in their quest for better personal hygiene”
Jean- Marc Mouttet- Managing Director, Unilever Caribbean Limited