PHOTO CAPTION: Hero CPL COO Pete Russell (left) and Robin Cumberbatch, NESTLÉ Business Executive Officer (right) celebrate the partnership between both brands.
The Hero Caribbean Premier League and NESTLÉ Trinidad & Tobago Limited have reaffirmed their partnership after a successful link up for the 2017 Twenty20 tournament. As the premier entertainment brand in the Caribbean and a manufacturer of premium range coffees the alignment of the two brands worked perfectly last year. The sixth Hero CPL tournament runs from August 8th through September 16th 2018 and the alliance continues with even more benefits for players and fans.
In addition to barista stations, cricket fans can also expect exciting giveaways, interactive games and innovative executions at each match. Not attending a match? No problem. Consumers can look out for numerous T20-based promotions at supermarkets and stores throughout the region. And for the players - “It all starts with NESCAFÉ®.” To pay homage to this tagline, cricketers can expect to have their dressing rooms and hotels well-stocked with NESCAFÉ® products for their morning brew or afternoon pick-me-up, courtesy of NESTLÉ.
Business Executive Officer, NESTLÉ Anglo-Dutch/Caribbean, Robin Cumberbatch, and Hero CPL Chief Operating Officer (COO) Pete Russell represented the brands at the official agreement signing this week. Cumberbatch described the partnership as a “perfect alignment between a Premier League and a premium range of coffees.” He expressed how thrilled the Good Food, Good Life company is to be a part of the CPL for a second year, after a successful first year experience in 2017. He also hinted that the NESCAFÉ brand will be “owning moments,” both before and after each game, so fans should “stay tuned.”
Pete Russell, Hero CPL’s COO said: “We are delighted to be associated with such a prestige brand and have really enjoyed our partnership with NESTLÉ thus far, not least because the Hero CPL has such a grueling schedule for the teams and Hero CPL staff and their wonderful products kept us going.”