The Hero Caribbean Premier League (CPL) has announced the tournament’s economic impact for Jamaica. The 2019 event, which took place between 4 September and 12 October last year, created a total economic impact of US$17,568,930 in the country, a 66.33% increase on the results that were achieved during the 2018 event.
This figure has been calculated using organiser spend, visitor spend and media value and was collated for the tournament by world-renowned researchers, YouGov Sport.
In addition to the economic impact figure, the tournament filled 4,300 hotel rooms in Jamaica, an increase of 74.3% on last year’s figure. Working closely with the local tourism authority the CPL also created content that showed why people should visit Jamaica and experience what this culturally diverse country has to offer.
With five group games, the most ever played in Jamaica during a CPL tournament, there was more cricket than ever for local fans to enjoy and there was excellent support for the Jamaica Tallawahs during their home leg.
Speaking about the report from YouGov Sport the Hero CPL Chief Operating Officer, Pete Russell said: “It was fantastic to have five matches at the iconic Sabina Park in 2019, and these results show the value of Hero CPL to the Jamaica economy. The tournament is driving revenue creation, employing local staff and working with the tourism authority to show Jamaica in the best possible light to potential visitors. We are very much looking forward to doing all of this again in 2020.”