The Hero Caribbean Premier League and KFC will partner for the 2018 tournament which runs from 8 August to 16 September. They will be working with the Biggest Party in Sport to bring the flavour of CPL cricket to their outlets with KFC being the food of choice for fans leading up to, and during, the matches.
KFC will be introducing innovative and exciting sales promotions based on their involvement with CPL as they bring their customers “Chicken Played Louder” to celebrate their partnership with the Cricket Played Louder T20 event. There will be Big Hit Buckets, Big Hit Boxes and other exciting ways for KFC customers to get involved with competitions with CPL prizes.
Simon Hardy, CEO of Prestige Holdings Ltd, franchise holder of KFC Trinidad and Tobago said: “The ethos of CPL is to bring the excitement and energy of cricket to the fans and create the biggest party in sport – at the game or while watching at home. At this year’s CPL KFC brings the biggest flavour to this cultural extravaganza with our “Chicken Played Louder”. This promotion promises to fuel our customers with not only our great tasting chicken in our Big Hit Bucket catering for families during the holidays but with captivating weekly prizes. Stay tuned for more exciting things to come.”
Jamie Stewart, Commercial Director of CPL said: “KFC is a brand that is synonymous with T20 cricket via other sponsorships around the globe. It is an exciting moment for Hero CPL to welcome an iconic global brand like KFC, one whose cricket-centred fan promotions have won accolades globally, on board as a partner for the Biggest Party in Sport."