TV AUDIENCES DOUBLE FOR THE 2014 LIMACOL CARIBBEAN PREMIER LEAGUE
Remarkable success continues off the field with the release of outstanding broadcasting figures
New figures published today indicate a significant growth in fans for the Limacol Caribbean Premier League, with over 65 million people across the globe tuning in to see the likes of Chris Gayle, Kevin Pietersen, Kieron Pollard and Sunil Narine entertain in the 2014 edition of the Biggest Party in Sport.
The stand-out figures show remarkable growth in the Indian fan base, with 21m fans, a seven-fold increase on 2013, following the tournament. Viewing figures in the Caribbean showed a strong rise, from 31m to 39m, while there were 1.6m viewers in Pakistan and 600,000 in South Africa – a ten-fold year on year increase. There was a 174% rise in British fans following the tournament, while viewing numbers in Australia (65%), New Zealand (192%) and the USA (10%) also jumped markedly.
Pete Russell, Chief Operating Officer of the CPL, said; The Biggest Party in Sport just keeps getting bigger, and for that we would like to thank our fans and broadcast partners. A unique blend of sport and entertainment has helped to establish the CPL as one of the key highlights in the cricketing calendar, and we can’t wait for next year, where our fans will be able to see even more global stars competing in the most exciting T20 tournament around.
The Barbados Tridents emerged victorious in the 2014 edition of the Limacol Caribbean Premier League, overcoming the Guyana Amazon Warriors in the final.